What do you call informing clients about a product without pressuring them to buy it?

The correct term for informing clients about a product without exerting pressure on them to make a purchase is known as a soft sell. This approach focuses on providing information in a friendly and inviting manner, allowing clients to consider their options at their own pace.

Soft selling emphasizes building rapport and trust between the technician and the client, creating an environment where the client feels comfortable asking questions and making decisions without feeling rushed or coerced. This is especially important in a service-oriented industry like nail care, where customer satisfaction and long-term relationships are key to success.

In contrast, hard sell techniques would involve aggressive tactics and pressure, directly urging a client to buy a product immediately. Other terms like tailored target and recommendation do not specifically convey the same low-pressure approach that defines soft selling.